The Lloyd Center Mall in Portland, Oregon is often referred to as a "dead mall" and only visited for the ice rink. This rebrand from the Lloyd Center Mall to the Lloyd Together Center seeks to remind the community who we are. The Lloyd Center was a safe gathering location for roof top, outdoor movies during the Covid-19 shutdown and a community pool when the ice rink melted during Portland's hottest summer. This local hotspot has a history of morphing into what the community needs which is reflected in fluid, welcoming shapes. These shapes can be friendly mascots, the main logo, different objects, or anything to meet our goals.
.gif)
.png)